Wonderful Digital has been appointed to lead its digital and customer experience (CX) strategy for Woodlea by VIP and Mirvac.
The partnership will focus on data-driven strategy, user experience (UX), user interface (UI) design, and website development to support Woodlea’s approach to community engagement.
The Woodlea by VIP and Mirvac collaboration with the agency will enhance digital engagement with residents and prospective buyers.
“Woodlea is a shining example of modern community development, and we’re honoured to play a role in shaping their digital journey,” Matt Barbelli, founder and managing director of Wonderful, said.
“By combining data insights, strategic thinking, and innovative design, we aim to deliver an exceptional digital experience that reflects Woodlea’s commitment to quality and community.”
Ashleigh Garling, head of marketing for Woodlea by VIP/Mirvac, added: “Our vision for Woodlea has always been to create a community that inspires connection and enriches lives.
“Partnering with Wonderful allows us to elevate our digital presence and CX strategy, ensuring we continue to provide a seamless and engaging experience for all who interact with Woodlea, both online and offline.”
Wonderful’s Woodlea win comes after the agency was recently awarded the CX, branding, and media account of the Oxford University Press (OUP) Australia and New Zealand.
The agency will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies.
Wonderful’s appointment to OUP leverages the agency’s expertise in connecting brands with audiences and follows its expansion to a full-service customer experience (CX) agency with a comprehensive offering designed to engage consumers at every touchpoint. Central to this collaboration and its expertise in technology, design, and data will be pivotal in enhancing OUP’s digital ecosystem and delivering consistent, engaging customer experiences.