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MYOB appoints bespoke agency NMBL, powered by M&C Saatchi
MYOB and M&C Saatchi said the model was co-designed to handle data, CX, creative, design, and PR.
by Alisha Buaya – Jun 18, 2024
The Monkeys, Ogilvy, and M&C Saatchi among local Cannes shortlists
Plus: DDB Sydney, TBWA\Melbourne, The Hallway, and Howatson+Company.
by Alisha Buaya – Jun 17, 2024
Special nabs IGA's creative account
Lindsey Evans: "It is a brand that is at the heart of so many communities."
by Alisha Buaya – Jun 17, 2024
Claxon wins Wideline Group's media and creative account
Claxon has already begun working on the account, starting with strategy development. The creative execution is expected to launch in market in Q3.
by Alisha Buaya – Jun 17, 2024
Spark Foundry appoints Olia Krivtchoun as chief client services officer
Krivtchoun has worked in leadership positions across Publicis Groupe ANZ for over eight years.
by Alisha Buaya – Jun 17, 2024
MOOD calls on industry to run City2Surf for youth mental health
The industry-backed purpose-driven tea brand is aiming to rally 100 runners from the industry to join their 60-strong team The Mood Crew.
by Alisha Buaya – Jun 14, 2024
Darrell Lea appoints Atomic 212° to lead media planning and buying
"With their data insights, media strategy and a team who know us and our story, we will continue to grow."
by Alisha Buaya – Jun 14, 2024
Avenue C leverages UEFA Euro 2024 to launch Diplomatico Rum campaign
The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.
by Alisha Buaya – Jun 13, 2024
Lynx appoints Hello as creative agency of record
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
by Alisha Buaya – Jun 13, 2024
Aussie ad revenue to reach $23.5bn despite economic challenges: GroupM
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
by Alisha Buaya – Jun 13, 2024
Lee Liversedge joins Enigma as creative director of brand, property, and place
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work, and play."
by Alisha Buaya – Jun 12, 2024
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
Claxon appointed media and creative agency of record for Celebrity Ink
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.
by Alisha Buaya – Jun 11, 2024
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