MYOB has appointed a bespoke agency model called NMBL, powered by M&C Saatchi Group, to handle its data, CX, creative, design, and PR accounts.
MYOB and M&C Saatchi said the model was co-designed, and will aim to supercharge MYOB’s growth ambitions to bring the latest in business management innovation to every Australian business.
“As our business enters a new chapter, through NMBL, we are focusing on building the products and solutions people in business across Australia and New Zealand are asking for,” Dean Chadwick, MYOB chief marketing officer, said.
“We’re really excited to be working closely with specialists from the M&C Saatchi Group as NMBL.”
NMBL is made up of M&C Saatchi Group practitioners led by Benjamin Harrison (managing director, Re), Steve Coll (chief creative officer, M&C Saatchi Group), Scott Dettrick (ECD M&C Saatchi) Saynaree Oudomvilay (PR and comms lead, M&C Saatchi Sport & Entertainment), and Bobbie Gersbach (M&C Saatchi Performance).
Harrison said: “At M&C Saatchi Group, we are about building bespoke models around the needs of our partners, and ultimately their users. NMBL enables a connected approach from product design to comms, from buttons to billboards.
“MYOB is an iconic Aussie tech brand that’s been helping small businesses for over three decades to do big things. NMBL will help MYOB realise its big ambitions over the next five years in Australia and New Zealand.”
Chadwick added: “MYOB is laser focussed on helping Australians and New Zealanders in business do big things, whatever big means for them. Small businesses and sole traders are doing it tough out there, so we want the NMBL partnership to help MYOB support more Australian and NZ business people start, survive and succeed.”
M&C Saatchi also has a bespoke agency for Woolworths called Greenhouse. Over the past couple of years, bespoke models have risen in popularity, led by the creation of Smith St for Coles and +61 for Telstra.
It’s a much needed win for M&C Saatchi, which will soon lose Tourism Australia – the pitch is down to the final two – and Dan Murphy’s.
Sharon Edmondston, group creative director at M&C Saatchi Sydney, recently left the agency as part of a restructuring of the creative department, and former CCO Cam Blackley and CSO Emily Taylor have set up creative shop Bureau of Everything.
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Top image: Natasha Connor, Justin Graham, Scott Dettrick, Gab McKenzie, Steve Coll, Saynaree Oudomvilay, Ben Harrison and Dean Chadwick