Enigma has appointed Lee Liversedge as creative director of brand, property, and place.
He brings more than 25 years of creative agency experience to the Enigma team, having established his own agencies. Liversedge previously held leadership roles for global agencies Ogilvy and Imagination and worked with brands such as Google, Amex, British Airways, IBM, Vodafone, and Westfield.
Most recently, he delivered the experience strategy and creative masterplan for The City of Brisbane.
Liversedge has also executed placemaking strategies for dozens of projects, including the premium residential and commercial precinct Aurora on Manly Beach and NoVo, a residential tower in Newcastle.
Lisa Sutton Gardner, founder of Enigma, said: “We’re absolutely thrilled to have secured Lee to creatively lead our brand and property and place divisions – it’s an example of the high calibre of creative leadership we are bringing into the agency.
“Lee brings an incredible skill-set and pedigree to the agency, both in his wealth of industry experience, and his passion for executing at a high level. Lee brings a deep understanding of all facets of brand and human-centred design to the business – we can’t wait to see what he delivers for our clients.
“Lee’s hire bolsters a team on the rise, with dedicated creative leadership and visionary skills to provide Enigma’s clients with a 360 view of what brand can be – and how it can be expressed to create real impact.”
Akira Galvin, Enigma’s executive director, property and place, added: “Property marketing is about so much more than just imagery – it’s a competitive landscape, with consumers expecting an increasingly sophisticated experience at each turn and touchpoint.
“That’s where Lee’s skills and pedigree are critical, as his career has focused on people-centric experiential activations. Lee will bring this whole brain thinking to our client portfolio to push the boundaries further, to create more impact, and encourage bolder, braver thinking.”
Liversedge’s appointment comes off the back of the agency hiring former The Monkeys and Emotive staffer Ciaran Miller-Stubbs as its new executive director, and Havas creative Matt Ennis as creative director.
Liversedge said of his appointment: “I am absolutely thrilled to join the Enigma team at such an exciting time creatively for the agency. The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work, and play.
“For me, it’s about delivering truly memorable experiences that bring people and place together. I look forward to bringing this passion and holistic thinking to Enigma and its clients.”
See also: Ciaran Miller-Stubbs and Matt Ennis join Enigma
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Top image: Lee Liversedge