Claxon has added Australian-owned and operated windows and doors brand Wideline Group to its client list.
The full-service independent agency’s remit will encompass strategy, media, and creative. It will oversee the delivery of a robust omnichannel approach for Wideline via its proprietary brand performance methodology, the agency said. This will support Wideline Group’s plans to significantly increase its national footprint.
Claxon’s chief growth officer, Jade Axford, said Wideline Group was a great win for the agency, particularly as both share the same principles of providing a first-class product by focusing on advanced technologies and innovation.
“Wideline’s brief to build out a robust omni-channel strategy supporting ambitious growth is a perfect fit for our team, as it aligns perfectly with Claxon’s ethos to holistically bring brand and performance together to drive business growth,” Axford said.
“Additionally, we are excited to elevate the brands’ existing relationship with an iconic renovation show on Ch9 to engage more customers and position Wideline as the windows and doors expert for both builders and home renovators.”
Michelle Hendriks, director at Wideline Group, added: “We are delighted to partner with Claxon at such a pivotal time in our growth strategy. Claxon’s use of AI across its creative offering plus the team’s understanding of our ambitious expansion plans make them the perfect partner to support the next stage of our brand’s history.
“Our 55-year history and heritage are essential foundations to Wideline’s story, but with Claxon’s help we will strike a balance between maintaining the brand’s history and at the same time be known as a contemporary and modern brand able to compete in today’s – and tomorrow’s – competitive market. We can’t wait to see where our partnership leads.”
Claxon has already begun working on the account, starting with strategy development. The creative execution is expected to launch in market in Q3.
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Top image: Jade Axford