Amy Shapiro
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Ad Standards reports 45% surge in complaints, received 'nearly 300' in December
"The top five most complained-about ads in 2023 drew over 800 complaints collectively."
by Amy Shapiro – May 27, 2024
Dettol crowned 'most trusted' brand, Bunnings 'most iconic'
"The people who were surveyed nominated these brands, unprompted."
by Amy Shapiro – May 27, 2024
Former Bullfrog partners launch 'ideas clubhouse' Pembleton
Hobba described the business as "a team of four senior people ... working hand-in-hand with those closest to the business problem, on a project basis."
by Amy Shapiro – May 23, 2024
CHEP promotes Tash Johnson to national head of integrated production
Gavin McLeod: "Tash is the kind of person who goes the extra mile to turn crazy-good ideas into reality."
by Amy Shapiro – May 23, 2024
Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."
by Amy Shapiro – May 23, 2024
Bastion appoints Samantha Hansen partnerships marketing director
Hansen comes to the role from a freelance capacity as an FMCG marketer.
by Amy Shapiro – May 23, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
Dometic hands PR to M&C Saatchi Sport & Entertainment
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
by Amy Shapiro – May 23, 2024
DDB Melbourne promotes Giles Watson and James Cowie
Psembi Kinstan: “For too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management."
by Amy Shapiro – May 22, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.