M&C Saatchi Sport & Entertainment, the sports and entertainment specialist arm of creative network M&C Saatchi Group, has won the global public relations account for technical outdoor living solutions company, Dometic, with the appointment officially commencing on 1 May.
Peter Jannerö, CMO of Dometic Group, described feeling “a great engagement from the team and understanding of our brand, both strategically and creatively.”
“We are passionate about leading innovation and empowering more people to connect with nature and M&C Saatchi Sport & Entertainment showed us why they are the perfect partner to help us cultivate a new chapter of conversation and engagement around the Dometic brand and our innovative products,” he said.
Following the win, the agency is now responsible for Dometic’s consumer communications across key markets Australia, United States, and Germany, with a focus on driving brand awareness. Additionally, it will consult Dometic on global PR strategy and support product launches and brand initiatives to drive media and consumer engagement.
The newly launched brand platform, This Way Out, is a call to outdoor lovers as it underscores Dominic’s position in the mobile living space across categories including food and beverage, climate, and power and control.
Nicole Thurston, acting managing director of M&C Saatchi Sport & Entertainment, said the team was thrilled about the pitch win.
“We are especially proud that we were able to convince the client with our global expertise as well as with local insight of the relevant markets,” she said.
“Dometic with its diverse product range is the perfect brand to pioneer in communication in that field creatively, and we are proud to be chosen as the right agency partner on that path.”
Last July, M&C Saatchi Sport & Entertainment underwent an refresh, overhauling its brand identity, market and website, in a bit to strengthen its place in the crowded Australian market.
Earlier this month, Mediaweek revealed that Nick Jacobs had been promoted to chief strategy officer of M&C Saatchi Australia and New Zealand three months after Emily Taylor left the post.
Jacobs reports to M&C Saatchi CEO, Michael McEwan.
See also: Exclusive: Nick Jacobs promoted to M&C Saatchi CSO