CHEP Network has announced the promotion of Tash Johnson to national head of integrated production.
Johnson will now be responsible for managing CHEP Network’s production capabilities across disciplines including film production, editing, 3D animation, motion design, sound recording, VFX, content creation, social, and influencer management.
She will also be responsible for facilitating clients’ access to the various capabilities across Clemenger Group agencies, like the group’s experiential agency, Traffik, and its production arm, MADE:THIS.
According to CHEP chief creative officer Gavin McLeod: “Tash is the kind of person who goes the extra mile to turn crazy-good ideas into reality. She firmly believes that to do right by our work – and our people – we must evolve and adapt for the future, by being at the cutting-edge of innovation in creative production.”
Johnson has led award winning campaigns including Samsung’s Flipvertising and Performance Enhancing Music, Karicare’s Anne Geddes’ Feed the Real, and IKEA Australia’s The Uncreakening.
Commenting on her promotion, Johnson, said: “CHEP Network has produced many memorable and award-winning campaigns in recent years, thanks to our unstoppable and talented group of people and partners.
“Connecting our many production capabilities will only further strengthen our offering and produce exceptional creative outcomes for our clients.”
Johnson added that she was excited to explore the benefits of emerging technology like generative AI, and adopt them into the production process.
The move follows the departure of Nick Zonnios from his position as head of PR at CHEP, who joined Icon Agency as director of consumer to lead its newly launched consumer practise, as Mediaweek revealed.
Earlier this month, Clemenger Group welcomed its first graduates, Anna Upton and Harriet Watson, into its Redhanded and Porter Novelli teams, following the launch of its inaugural Agri Graduate Program.
See also:
Exclusive: CHEP’s Nick Zonnios moves to Icon Agency
Clemenger Group launches industry-first Agri Graduate Program
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Top Image: Tash Johnson