DDB Melbourne has announced the promotions of creative partner Giles Watson to deputy executive creative director, and group creative director James Cowie to creative partner – head of copy.
The move follows the agency‘s February promotion of Becky Morriss to creative director and appointment of Sarah Tonner as creative services and traffic manager.
In addition to Watson, Cowie, Morriss, and Toner, the DDB Group Melbourne creative leadership team includes creative director Cam Trollope, and is led by executive creative director, Psembi Kinstan.
See also: DDB Melbourne promotes Becky Morriss and taps Sarah Tonner
Kinstan said that “the promotion of Giles will be no shock to anyone that’s worked with him, and for those that haven’t, this promotion is designed to ensure more of our clients and teams across the Group get exactly that opportunity.”
Watson’s contribution to DDB Melbourne includes work on clients Porsche, Movember, Funlab, the National Gallery of Victoria, and Dulux. Over the past decade, he has also produced work for agencies including Howatson&Co, Clemenger BBDO Melbourne, as well as a number of agencies across Dubai and London.
Acclaimed campaigns in his roster including triple Yellow Pencil winning Matilda Bay’s Rejected Ales, and most recently Movember’s Mancestry, and Porsche’s Taycan Arcade.
During his time at DDB, Cowie has helped with the the revitalisation of the Coles brand as part of bespoke agency Smith Street. Before DDB, he was an executive creative director at Deutsch New York for nine years, running global creative for Budweiser Football.
“For too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management,” Kinstan added.
“I believe passionately in the role of craft to make all our work better, and passionately in our responsibility to show all creatives that there is more than one path to take in a creative career. I feel privileged to work alongside our Cowie and our growing creative leadership team.”
Today, DDB Sydney and McDonald’s launched the Things just got feisty campaign to introduce the limited-edition Feisty McSpicy range.
See also: ‘Things just got feisty’ at Macca’s in campaign via DDB Sydney and Shift 20
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Top Image: Giles Watson and James Cowie