Alisha Buaya
Sydney Motorsport Park positions as "always-on" gateway to Western Sydney consumers following $20m OOH upgrade
Peter Larum: "There is no other motorsports circuit in the country that can deliver a holistic event approach"
by Alisha Buaya – Dec 18, 2023
AB InBev's Richard Oppy to join "biggest marketers in the world" for AANA Reset conference
Reset will focus on driving business growth and helping suppress inflation through competition and innovation.
by Alisha Buaya – Dec 13, 2023
GroupM wins Allianz global media account with Wavemaker appointed locally
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
by Alisha Buaya – Dec 12, 2023
Meeting of the Minds: Sparro's Sarah Hunter and Sophia Charlton
Hunter and Charlton share their perspectives, thoughts and opinions
by Alisha Buaya – Dec 5, 2023
Avis Budget Group retains Havas Media Network and Havas Red
The Avis Budget Group includes Avis, Budget and Apex
by Alisha Buaya – Dec 4, 2023
Kit CMO Claire McIntyre on fostering a new generation of CommBank customers
Kit aims to build on Commbank's iconic Dollarmites banking program that ran for 90 years.
by Alisha Buaya – Dec 4, 2023
Meeting of the Minds: DoubleVerify's Imran Masood and Jisoo Kim
Masood and Kim share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 28, 2023
OMD takes the top spot in 2023 COMvergence global new business barometer
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
by Alisha Buaya – Nov 28, 2023
Starcom's Nancy Lan on the power of quiet leadership to drive growth
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
by Alisha Buaya – Nov 28, 2023
Saatchi's legend Kevin Roberts on the death of advertising’s golden age and the lack of industry leadership
"The role of advertising is no longer to build brands but to create movements"
by Alisha Buaya – Nov 24, 2023
Mutinex CEO says Ehrenberg-Bass Institute sponsorship will benefit industry
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth is"
by Alisha Buaya – Nov 24, 2023
"A state of efficiency and innovation-seeking" IAB's Gai Le Roy wraps on 2023
Le Roy also shared the key points of focus for the year ahead
by Alisha Buaya – Nov 23, 2023
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