Alisha Buaya
Meeting of the Minds: Mediahub's Gerry Bowness and Kaitlin Wiley
Bowness and Wiley share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 8, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Netflix signals more local partnership deals as it readies to battle for market share
"Creating great value bundles with partners is something Netflix does globally and is core to our business in Australia."
by Alisha Buaya – Jan 28, 2024
Sparro by Brainlabs founders: "We're not going anywhere" following acquisition
The acquisition includes Jack Nimble, which has been part of Sparro since November 2021.
by Alisha Buaya – Jan 24, 2024
Matt Nunn on reclaiming $90 million Spotlight Retail Group account from PHD
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
by Alisha Buaya – Jan 23, 2024
The Daily Aus plots partnership strategy and overseas expansion
"I feel we're a little underestimated by the rest of the media market. We're ready for that attention."
by Alisha Buaya – Jan 22, 2024
Battle of the game shows: Can Nine and 10 steal share from Seven with new shows?
Nine introduces Tipping Point, Deal or No Deal moves to 10, as Seven returns with a new season of The Chase Australia.
by Alisha Buaya – Jan 21, 2024
Tom Braybrook reveals the "secret sauce" behind Acceleration's AI Marketing Maturity model
"We believe this will add more near-term value to marketers and how they want to adopt AI."
by Alisha Buaya – Jan 19, 2024
Saatchi & Saatchi's Mandie van der Merwe to lead AUNZ jury for 2024 Gerety Awards
The Gerety Awards are the only creative award program judged by an all-women panel.
by Alisha Buaya – Jan 10, 2024
Icon Reputation launches podcast to dissect PR and comms
Mark Forbes: "Reputation is increasingly under threat. It's valued more than ever before but subject to potential attacks and undermining."
by Alisha Buaya – Dec 21, 2023
Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.
by Alisha Buaya – Dec 20, 2023
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