Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
Jody Elston: 'It's refreshing to see adults enjoying the fun and freedom that comes with sport and not worrying about the dirt.'
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
Lorna Ash: 'The research highlights how widespread stereotyping remains in Australia media and advertising.'
Scott Mingl: "Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable."
“Lynx has always been about empowering guys, and that means evolving alongside them."
“We're hoping to build that strong emotional connection with the brand again.”
Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline
Dove is the first to deliver a full end-to-end campaign across linear TV and digital screens
