TRA
Showing 11 - 20 of 21 results
TRA makes four new appointments to Sydney team
Terri Hall: 'Bringing these four new roles on board marks the next chapter for our growth in Sydney and I’m looking forward to what we can achieve this year.'
by Alisha Buaya – Mar 27, 2025
The myth of ‘surprise and delight’: Why brands shouldn't try too hard
'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'
by Daniel Van Vorsselen – Mar 27, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
Meeting of the Minds: Ngaia Calder and Nana Kawaura from TRA
Calder and Kawaura share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Nov 29, 2024
From Soldier On to Finger Lickin' Good: Brands 'go back to the past' with pre-COVID slogans
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it with fashion, culture, and music."
by Tess Connery – Aug 6, 2024
Daniel van Vorsselen: The AI connection gap, is human empathy essential?
"AI might be efficient, but humans are sceptical."
by Mediaweek Admin – Jul 4, 2024
Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
by Mediaweek Admin – Jun 24, 2024
TRA study reveals how brands can foster effective connections
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
by Alisha Buaya – May 23, 2024
KFC's 'Look on the Fried Side of Life' named favourite Aussie ad
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
by Amy Shapiro – May 16, 2024
TRA makes six hires across Sydney and Melbourne
The six new hires will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.
by Alisha Buaya – May 2, 2024
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