TRA has welcomed new appointments to its Sydney team ahead of its third anniversary in market.
Joining the research and insights agency is researcher and strategic consultant, David Busfield who steps into the role of business director and will be responsible for several of TRA’s growing partnerships over the FMCG, tech and financial services sectors. He will also lead the team’s significant and growing quantitative practice, alongside the established multi-disciplinary senior team that spans qualitative, cultural and behavioural insight practices.
Busfield joins from Kantar where he held the position of group director, leading one of Sydney’s client service teams and some of the largest client relationships and projects across brand strategy, innovation and creative effectiveness.
The agency also welcomed three research consultants from Fifityfive5, part of Accenture Song: Melouise Hucker as senior consultant (previously senior account director); Tia Agnew as senior consultant (previously senior consultant); and Alex Mansfield as cultural/qualitative consultant (previously cultural insights).
Terri Hall, managing partner, Sydney, said the new hires mark a very clear growth trajectory for Sydney’s office and continues its momentum since launch.
“Our mission is to use our understanding of human behaviour to identify growth opportunities for our clients. For us to do this we need smart and passionate thinkers; a team of experts who use their different perspectives to reveal unique and uncommon insights that drive change and success for our clients.
“We have found all this and more in this group of exceptionally talented people and I’m thrilled to welcome them to the team.”
“David brings significant expertise and a clear drive for excellence and partnership which I know will only bolster how we show up and deliver for our clients across diverse business problems and sectors. Bringing these four new roles on board marks the next chapter for our growth in Sydney and I’m looking forward to what we can achieve this year,” Hall added.
Busfield said of his appointment: “TRA has built an incredible reputation for delivering insight-driven strategies that create real impact. I’m excited to join a team that thrives on curiosity and diverse thinking, and I look forward to partnering with our clients to uncover new opportunities for growth.”
Hall added: “People are at the heart of what we do. There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills. I am confident that our new hires are a cornerstone for future success.”
Top image: Top row – David Busfield, Alex Mansfield. Front row – Tia Agnew, Melouise Hucker