"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it...
"AI might be efficient, but humans are sceptical."
"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
The six new hires will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.
Andrew Lewis: "The refresh illustrates our intent to provide clarity through uncertainty and to collaborate with our clients"
