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Snapchat partners with Chemist Warehouse on First Ads format for 'Mayhem' sale
Digital

Snapchat partners with Chemist Warehouse on First Ads format for 'Mayhem' sale

Ryan Ferguson: 'First Snap provides a powerful advantage in a competitive market, delivering engaging content directly to over 8 million Australian Snapchatters.'

by Alisha BuayaMay 23, 2025

35% of Aussies want to remove themselves from the internet, says new research
News

35% of Aussies want to remove themselves from the internet, says new research

NordVPN research finds emotional triggers for social media deletion, highlighting privacy concerns and digital fatigue.

by Tom GosbyMay 22, 2025

Snapchat supercharges Gen Z strategy with AI and new creative tools
News

Snapchat supercharges Gen Z strategy with AI and new creative tools

One of the offerings includes the expansion of its 'Sponsored Snaps' offering short, visual messages placed in users’ Chat Feeds.

by Frances SheenMay 9, 2025

Club UnLtd spins into Sydney with new DJ battle for adland's finest
Agencies

Club UnLtd spins into Sydney with new DJ battle for adland's finest

Backed by headline sponsors Yahoo and Snapchat, the event promises more than just beats.

by Natasha LeeApr 9, 2025

Snapchat rolls out generative AI-powered Sponsored AI Lenses
Social Media

Snapchat rolls out generative AI-powered Sponsored AI Lenses

Abby Laursen: 'This format enables brands across industries to quickly produce high-quality experiences that drive deeper engagement and brand affinity.'

by Alisha BuayaApr 9, 2025

Gen Z enters 2025 with positivity, purpose and a push for authenticity
News

Gen Z enters 2025 with positivity, purpose and a push for authenticity

Snapchat helping to reshape how Gen Z interacts with the world around them.

by Natasha LeeMar 28, 2025

US tech giants challenge Australian media rules
News

US tech giants challenge Australian media rules

Meta, Google, Apple, Amazon, and X argue that the federal government's News Bargaining Incentive unfairly targets US businesses.

by Natasha LeeMar 21, 2025

Snap launches tiered brand suitability solutions for advertisers
Social Media

Snap launches tiered brand suitability solutions for advertisers

Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.

by Alisha BuayaFeb 24, 2025

Snapchat launches new teen 'Council for Digital Wellbeing' in Australia
News

Snapchat launches new teen 'Council for Digital Wellbeing' in Australia

Ben Au: 'We're passionate about making Snapchat a fun and safe place for connecting with friends and family.'

by Natasha LeeFeb 18, 2025

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