UnLtd, the social purpose organisation known for blending impact with industry fun, is launching a new nightlife concept aimed squarely at the advertising and media crowd.
Club UnLtd will debut as a one-night-only DJ competition and club night at Sydney’s Oxford Art Factory on 22 May, giving adland’s amateur DJs a chance to shine behind the decks, all while raising funds for at-risk youth.
Mixing purpose with party
Backed by headline sponsors Yahoo and Snapchat, the event promises more than just beats.
With sponsor activations, happy hours, and a surprise headline act set to close the night, Club UnLtd is shaping up as a high-energy fusion of industry talent, music culture and social impact.
DJ hopefuls have until 1 May to submit their live mixes, with a panel of professional DJs and music insiders selecting six finalists to perform live in front of a packed house.
“Our industry loves competition, connection and a great night out, so we thought, why not mix it all together?” said Katie McArthur, head of events at UnLtd.
“Club UnLtd is a fresh way for music lovers in adland to showcase their skills and maybe even take their DJ career to the next level whilst raising funds and awareness for UnLtd’s work for youth at risk,” she said.
Soundtrack to social good
For brands, the event represents a rare opportunity to align with a high-impact cause while engaging creatively with the ad and media community.
Yahoo’s managing director AUSEA, John McNerney, said the connection between music and positive change was clear.
“It’s great to see the industry rally behind something that brings us together and makes a real impact. At Yahoo, we’ve seen firsthand the positive impact music has through our partnership with Musicians Making a Difference (MMAD). Club UnLtd is a fantastic opportunity to bring our media community together, to let people showcase their best musical talent while supporting a great cause,” McNerney said.
Tickets are on sale now via Humanitix.