Shai Luft
Showing 1 - 8 of 8 results
Prospa picks Bench Media as full-service ANZ media partner
The collaboration will see Bench Media lead planning, negotiation and management of Prospa’s media investment.
by Vihan Mathur – Feb 25, 2026
AI advertising needs balance, not blind automation
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
by Shai Luft – Feb 10, 2026
Adland applauds Canberra’s copyright call
The decision has drawn a line in the sand for tech companies.
by Makayla Muscat – Nov 3, 2025
'The attention economy is a myth'
'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'
by Shai Luft – Sep 23, 2025
Clicks are crashing, costs are climbing
'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a guaranteed growth engine.'
by Shai Luft – Jun 30, 2025
Fast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
by Daniel Van Vorsselen – Mar 31, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Meeting of The Minds: Shai Luft and Orna Flanagan from Bench Media
Luft and Flanagan share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Jun 21, 2024
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