Strategic alliance paves the way for enhanced ad capabilities across Paramount’s ecosystem
McGarvey explains how ownership change presents opportunity, Prosser on sales initiatives
Solution will allow marketers to target and deliver audiences across every platform and program.
Kirk will be responsible for driving premium sponsorship revenue streams across Paramount Australia’s broadcast and digital media.
Other new members include BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, and MECCA.
The restaurant is a collaboration between Initiative, Mediabrands Content Studio, Paramount Brand Studio, and Endemol Shine Australia.
Prosser: "This is the first time I can stand in front of them [advertisers], and say, 'This is a true proposition' ......
Rod Prosser: "We have seen an unprecedented level of positive feedback."
Rod Prosser: "We are very different in this market"
Rod Prosser: "We have a really strong legacy via Network 10 with younger demographics"
Ahead of its mid-year Network 10 programming pillars, Paramount’s live sport performs
Rod Prosser and Nick Bower on what the changes mean for clients and advertisers
The announcement includes two new divisions under chief sales officer Rod Prosser
The pair discuss: Taskmaster, changes to content slate, Twitter, Pluto TV and more
