Paramount has promoted Travis Kirk to the newly-created role of commercial partnerships director – ad sales, Sydney.
Reporting to Paramount Australia’s national digital sales director, Diane Ho, and general manager – ad sales, Nick Bower, Kirk will be responsible for driving and enhancing premium sponsorship revenue streams across Paramount Australia’s broadcast (Network 10) and digital (10 Play and Paramount+) media.
Kirk started his media career as an intern at Network 10’s Brisbane office and in 2017, at 25, he became Network 10’s youngest ever group sales manager.
Kirk said: “Paramount Australia’s best-in-class sponsorships and partnerships set the industry standard, demonstrating our commitment to excellence and innovation. I am thrilled to step into this new role, where I will have the opportunity to strategically drive forward-thinking initiatives and deliver outstanding results for our clients.
“Through the collaborative efforts of our talented broadcast and digital teams, and with the support of our transformative ad products, we are well-equipped to meet and exceed our clients’ expectations.”
Kirk will steer client and agency relationships and spearhead Sydney sponsorship responses. His focus will be on streamlining integrated linear and digital ideas using Paramount’s ANZ Brand Studio.
Rod Prosser, chief sales officer at Paramount ANZ, said the creation of the role represents a “commitment by Paramount Australia to fully leverage our cross-platform offerings and deliver holistic value to our clients.”
“Travis’ market expertise, reputation for delivering exceptional client outcomes, and outstanding leadership, makes him the ideal choice to lead our premium revenue initiatives,” he said.
“His uniquely calm and thoughtful approach ensures consistent and impressive results, and we look forward to witnessing his leadership skills flourish in this newly established role.”
Kirk’s appointment comes as Paramount Global and Skydance Media agreed to merge in July.
The definitive agreement forms a “New Paramount” with the company saying the transaction “combines the Skydance Investor Group’s financial resources, deep operating experience, and expertise in cutting-edge technology with Paramount’s iconic IP, deep film and television library, and linear and streaming platforms that reach millions of viewers.”
The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president. Ellison founded Skydance in 2010.