'AI is no longer a buzzword; it’s table stakes.'
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that...
The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
Programmatic trading has evolved far from its roots
Mobile advertising is set to overtake desktop by 2018
MCN and AOL Platforms officially launch
