Olympics
Showing 21 - 30 of 84 results
John O'Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?
The Olympics and Paralympics allow brands to associate with athletes and the fans who adore them.
by Mediaweek Admin – May 21, 2024
Agencies battle for gold at Nine's 2024 Agency Games
Agencies participated in goalball, futsal, and wheelchair basketball.
by Jasper Baumann – May 9, 2024
Old El Paso 'Make Some Noise' for Olympic ambassadors
Bronwyn Cheng: "At the heart of every great meal is a great team."
by Amy Shapiro – Apr 30, 2024
Deloitte Digital AUNZ and IOC launch co-branded Olympics campaign
Nick Garrett said: "Beautiful work team. So nice to see this idea progress from strategy, into idea and manifest into a wonderful execution. You held it tight and never let go."
by Amy Shapiro – Apr 22, 2024
Barry O'Brien: Advertisers should compete to be part of Olympics magic
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."
by Mediaweek Admin – Apr 22, 2024
Games of a new era: Observability takes live sports to the next level
The next time you tune in to that must-watch match, remember that behind the scenes, observability is keeping the game on.
by Mediaweek Admin – Apr 22, 2024
'Biggest undertaking in the history of Nine': Nine's Paris Olympics plans, 100 days out
Broadcasters will be based in a 7x7-metre porta-cabin in Paris, but Nine has a plan to make the most of the space: a first-ever virtual studio expansion.
by Jasper Baumann – Apr 17, 2024
News Corp unites business to form 2024 Olympics team
News Corp's chair of the editorial board Mick Carroll will return as Olympic editor.
by Mediaweek Admin – Mar 8, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Nine rejects ABC Radio attempt to secure Olympics sub-licensing deal
It is the second time since 1952 that the ABC will not provide any live radio coverage of the Olympics.
by Mediaweek Admin – Feb 12, 2024
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