Nielsen
Showing 21 - 30 of 146 results
Nielsen: Marketers don't feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to measure ROI.
by Mediaweek Admin – Feb 13, 2024
Harvey Norman top's Nielsen list of biggest spending advertisers in 2023
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
by Mediaweek Admin – Feb 1, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
Nielsen launches the "industry's answer" to evolving Total TV system with eTAM VOZ
Olson-Keating: "The whole industry is another step closer to the holy grail of a single measurement standard for total TV."
by Mediaweek Admin – Dec 11, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by Talon Editor – Nov 9, 2023
Nielsen launches cross-media measurement solution, Nielsen ONE, globally
"Launching Nielsen ONE Content and Ads globally helps us power a better media future"
by Mediaweek Admin – Oct 22, 2023
AFL vs NRL: Nielsen releases new data that dives deep into Grand Final fan behaviour
The new data reveals 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”
by Mediaweek Admin – Sep 30, 2023
Roundup: Nielson names new CEO, Kelsey Grammer returns, Coronation censorship revealed
Labor, Barbie, Harry Potter, News Corp
by Mediaweek Admin – Sep 15, 2023
Nielsen Ad Intel reveals Australia's highest spending advertisers
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
by Mediaweek Admin – Sep 7, 2023
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