Nielsen has launched its Virtual Australia (VOZ) measurement solution, eTAM VOZ Visual Schedule Builder (VSB) – a fully flexible reporting platform for Australia’s new ‘Total TV’ reporting standard.
Touting it as “the industry’s answer” to Australia’s rapidly changing TV viewing habits, most notably increased content availability, platform diversity, and more viewing devices, Nielsen
The new reporting standard was born out of the issues caused by Australia’s rise from 1.8 to 6.6 screens per household, resulting in TV content being consumed on multiple devices with the connected television being the most dominant viewing device in Aussie households.
eTAM VOZ VSB is an addition to the current eTAM software, with the platform providing a new level of measurement and is fully accredited for reach and frequency data across Metropolitan Broadcast via the OzTAM Gold Standard, with national accreditation expected soon.
Alicia Olson-Keating, Nielsen television audience measurement managing director said eTAM VOZ VSB’s report feature will deliver spot-level analysis, which she expresses is crucial for the delivery of comprehensive campaign reach and frequency insights.
“VSB is fully flexible reporting, which is a feature where we are able to lead and develop a unique proposition in the market,” she said.
“Being able to deliver the valuable VOZ data to our partners has taken considerable work, but it’s satisfying and also exciting to see Nielsen’s software helping the market transition to VOZ as the total TV currency.
“Our subscribing advertisers, broadcasters, and clients can now access this accredited and industry-approved solution, which moves the whole industry another step closer to the holy grail of a single measurement standard for total TV and cross-platform measurement.”
The announcement from Nielsen comes as the audience measurement body ranked the biggest-spending marketers in collaboration with Mediaweek, with Harvey Norman and Maccas coming out on top.
Read more: Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top