Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign...
Lang surprised staff during an "all hands" meeting in September 2024 by revealing she would be stepping down from her role.
See the top industry stories trending today.
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of...
CommBank was followed by ANZ and Westpac.
Electric vehicle media spend up sevenfold since 2021.
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to...
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
"One of the most competitive retail periods of the year."
