New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
Despite the device boom, the box still holds 85% of in-home viewing.
Retail once again dominated total ad investment.
Lin added that his initial focus will be on collaboration and connection across the region.
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target...
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Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign...
Lang surprised staff during an "all hands" meeting in September 2024 by revealing she would be stepping down from her role.
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of...
CommBank was followed by ANZ and Westpac.
