Nielsen
Showing 1 - 10 of 146 results
OzTAM to tender Total Video Measurement service
OzTAM will launch an RFP in the second half of 2026, with a decision expected in Q1 2027.
by Mediaweek – Jul 8, 2026
IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026
Sea Cleaners, JCDecaux target litter as brand risk
Sea Cleaners and JCDecaux launch a model that treats branded litter as damaging outdoor media.
by Mediaweek – Apr 2, 2026
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
by Vihan Mathur – Mar 11, 2026
TV still rules the lounge room as OzTAM’s new data widens the lens
Despite the device boom, the box still holds 85% of in-home viewing.
by Natasha Lee – Feb 12, 2026
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
Nielsen appoints Matty Lin as APAC regional sales leader
Lin added that his initial focus will be on collaboration and connection across the region.
by Vihan Mathur – Jan 13, 2026
Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025
Media Roundup: ABC skips Warhurst feud, YouTube outpaces Netflix, REA CEO search stalls, Meta warns on privacy, and Ben Lee rewrites Hottest 100
See the top industry stories trending today.
by Natasha Lee – Jul 17, 2025
54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
by Tom Gosby – May 21, 2025
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