Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our...
Mo Moubayed: "Place Exchange shares our vision for a more automated, trusted and effective channel."
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
