Veridooh has made three senior appointments across key international strategic markets to reflect its commitment to global expansion and innovation and the rising demand for independent verification for the OOH industry.
Joining the adtech company is James Corbett as director of operations, EMEA and Americas, Max Kalkhof as director of communications, and Ebony Cox as account director UK and Netherlands.
Corbett, former Dentsu senior vice president and JCDecaux head of UK operations, joins Veridooh with nearly 20 years of experience across industries, including media, technology, and infrastructure. He brings a strong track record of driving growth through operational excellence and leading large-scale expansion projects globally and will report to co-CEO Mo Moubayed.
“Veridooh is the global leader in independent verification for OOH, and it’s been impressive to see the speed with which they’ve helped grow the industry in Australia and internationally,” Corbett said. “Talking to agencies and advertisers across the board, it’s clear that there’s a huge appetite for greater transparency around the delivery of OOH campaigns, and I’m excited to be part of the team making it happen.”
James Corbett
Kalkhof joins Veridooh as a former Axel Springer China correspondent and Klarna Global Communications. He brings more than ten years of experience in journalism and corporate communications in the financial services industry. He also led communications for Canadian crypto exchange Virgo during the company’s expansion into Australia, and will also report to Moubayed.
Kalkhof said: “Even for someone new to the advertising industry like myself, it’s easy to understand the value proposition and huge upside potential of independent OOH verification. I’m thrilled to be joining Veridooh at such an exciting time to drive communications and marketing for the company as it brings the analytics of the online world to the most powerful channel in advertising.”
Max Kalkhof
Cox brings extensive account management experience in the real estate and technology industries. She was previously a senior account manager at property company Zero Deposit and an Account Manager at IT company Hubble. She will report to Moubayed.
“Veridooh has revolutionized independent verification in OOH advertising, earning recognition as a global leader,” Cox said. “The company’s innovation and influence on the industry are unparalleled. I’m thrilled to join Veridooh during this exciting period of growth, as demand for their solution continues to rise and the company expands its presence worldwide.”
The arrival of Corbett, Kalkhof, and Cox comes as independent verification becomes the next driver for growth for a channel that is going digital at a rapid pace. Global outdoor advertising revenue is forecast to grow by more than 36% between 2024 and 2029, reaching US$67.8 billion in 2029.
Ebony Cox
Moubayed said: “Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide.
“James is a leading expert in improving operational excellence while driving scalable and sustainable expansion across multiple geographies. Max is a battle-tested corporate communications and media relations expert with a track record of driving global messaging. And Ebony is a seasoned account management professional who will help us service our global client base.
“I can’t wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.”
Mo Moubayed
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Top image: James Corbett, Max Kalkhof, Ebony Cox