Nick Parker has joined adtech company Veridooh as global president.
The former Kinetic global COO and out of home media leader joins Veridooh on a fractional basis and will work alongside co-CEOs Mo Moubayed and Jeremy Yang to drive expansion into key new markets for Veridooh.
Parker brings over 35 years of OOH experience to the company, most of which he spent within WPP. For the past 10 years, he has held C-suite positions including global chief investment officer and global chief operating officer within Kinetic Worldwide, overseeing more than 350 staff and being responsible for clients’ OOH investments in excess of $2.5 billion.
Since leaving WPP, he founded Go2OOH Consultancy to work with clients looking to make a difference and drive growth within the OOH medium.
In 2023, Parker received the World Out of Home Organisation Lifetime Achievement award, reflecting the scope and scale of his contribution to the industry.
Parker’s appointment completes a series of recent hires for the company, with Nick Wong and Alexander Fleming recently joining as chief of staff and head of marketing, respectively.
Parker said Veridooh’s vision for a more trusted, automated, and data-driven OOH ecosystem aligned with his values.
“OOH is going through a huge renaissance right now, with the digitisation of inventory happening with breathtaking speed. Now is the time for OOH to double down on this momentum by implementing tech-enabled tools that have become standard in other channels, specifically automation and verification.
“This really is mission critical for the OOH industry. Delaying implementation means that the channel will struggle to ever break out from the 4% of global ad spend it currently commands. The Veridooh platform will be a seismic shift for OOH when implemented across the board.”
Jeremy Yang and Mo Moubayed
Moubayed noted Parker’s addition strengthens the company’s international capabilities and rounds out its international go-to-market team. 65% of OOH revenue in the UK last year came from digital OOH, and 35% in the US.
“We have been receiving strong demand from advertisers globally for our independent verification solution and we do not see it slowing down any time soon,” Moubayed said.
“What was evident from day one with Nick is that we shared a vision to make OOH the most trusted medium. With his experience, knowledge and relationships, we have no doubt we can fast track this mission globally making a huge impact for advertisers and the industry.
“When we first launched in 2019, we believed our independent verification solution was the right thing to do for the OOH industry. Five years later, we have over 160 advertisers and proof that automation and independent verification grows the OOH industry. With Nick joining, we now have further confidence that what we are doing is not only necessary for the OOH industry but what will help it thrive in the next few years.”
Seel also: Veridooh’s Mo Moubayed wants to expand globally and grow OOH beyond ‘4% or 5%’ spend
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Top image: Nick Parker