Matt Coote
Showing 1 - 7 of 7 results
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
GumGum MD Matt Coote argues the real battle won’t be over reach - it’ll be over mindset, timing and emotional relevance.
by Matt Coote – May 25, 2026
GumGum taps former SWM director Tim Manton to drive NSW and QLD growth
The hire strengthens GumGum’s local leadership bench.
by Natasha Lee – Jan 28, 2026
We’ve seen this movie before: Advertising effectively as the cookie endures
We’re all better off focusing on what the consumer really wants, rather than the decisions - or repeated non-decisions - of tech’s biggest player.
by Brett Armstrong – Apr 30, 2025
70% of Australians trust contextually relevant ads over other alternatives: GumGum
Matt Coote: 'Advertisers need to meet consumers where they are.'
by Alisha Buaya – Feb 6, 2025
Next year’s big bet – contextual advertising will redefine 2025
In a world moving away from invasive tracking, context will reign supreme.
by Brett Armstrong – Dec 10, 2024
Matt Coote joins GumGum as country manager, Australia
Niall Hogan: 'The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable.'
by Mediaweek Admin – Nov 14, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Talon Editor – Jun 26, 2024
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