Matt Coote joins GumGum as country manager, Australia

GumGum - Matt Coote

Niall Hogan: ‘The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable.’

Matt Coote has been appointed as the country manager for GumGum in Australia. 

Coote will lead the sales team, guide effective cross-functional strategies, and expand the contextual intelligence company’s footprint in Australia.

Driving revenue and strengthening relationships

His focus will include driving revenue, strengthening relationships with agencies and clients, and representing GumGum at key industry events. He will also oversee trading deals, ensuring consistent value for partners and clients.

Coote brings over 13 years of experience in media across TV, digital, and social platforms. Most recently, he spent the last eight years at Snap Inc., where he was one of the founding members of the ANZ team. During his tenure, he advanced through key roles, including head of agency development and ultimately head of sales.

Innovation and team culture at the core of his leadership

Throughout his career, Coote has successfully led high-performing teams at both local and global levels and has received multiple accolades.

“I have had the privilege of working in roles that prioritise innovation and technology, which aligns perfectly with GumGum’s commitment to driving progress in digital advertising,” said Coote of his appointment.

“What really excited me about this role was hearing about the strong cultural foundation GumGum has built. I look forward to collaborating with the team to build on what’s already here. As Bill Marklein says, ‘Culture is how employees’ hearts and stomachs feel about Monday morning on Sunday night.’ That’s where the magic happens, and I can’t wait to help make that even stronger at GumGum.”

Niall Hogan, general manager, JAPAC, at GumGum, said: “We’re excited to welcome Matt Coote to GumGum. His deep expertise and dedication to cultivating a strong team culture make him an excellent addition to our team.

“The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable. By partnering with stakeholders across the company, we believe Matt will refine our strategies and drive impactful results in this market.”

See also: Snap Inc. sales lead Matt Coote departs after eight years

Top image: Matt Coote

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