Niall Hogan: 'The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable.'
'The challenge for online advertisers is to strike the right balance between timing and relevance, while always respecting consumer privacy.'
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Cooper was previously president of advertising at Group Black, driving the advancement of Black-owned media.
"I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain."
