Magna Global
Showing 1 - 10 of 17 results
Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024
Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.
by Alisha Buaya – Dec 9, 2024
Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
by Mediaweek Admin – Oct 17, 2024
Local ad revenue to grow by 7.3% to $28.9bn: Magna
Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.
by Alisha Buaya – Jun 17, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Mediaweek’s A to Z of 2023: T is for TV Measurement
"2023 has been a real turning point."
by Danny Molyneux – Dec 14, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
New MAGNA study uncovers consumer perceptions of sustainability endeavours by brands
Ros Allison: "Marketing and media now have a mandate to create new value in a regenerative economy"
by Mediaweek Admin – Oct 9, 2023
MAGNA Global reveals Australia's advertising market will grow by 4%
Lucy Formosa Morgan: "It's been a slower start to 2023 with challenging global economic conditions"
by Mediaweek Admin – Jun 19, 2023
Mediaweek Agency 50: MAGNA's Lucy Formosa Morgan on driving positive change in the industry
"Being recognised on this list is testament to the great team of people working alongside me"
by Alisha Buaya – Apr 23, 2023
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