Lou Barrett
Showing 21 - 30 of 50 results
'Rare to get public commentary from senior clients about success': Media buyers on what stood out at News Corp's D_Coded
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.
by Alisha Buaya – Mar 13, 2025
Media Roundup: News Corp's new era, Nine's MAFS gamble, Netflix's Markle debacle, Atlassian hits the fast lane and Jones' legal battle
See the top industry stories trending today.
by Natasha Lee – Mar 12, 2025
Tubi and News Corp Australia forge exclusive streaming partnership
Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'
by Emma Shepherd – Mar 11, 2025
News unveils next-gen AI data capabilities
Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind the data.'
by Emma Shepherd – Mar 11, 2025
Lou Barrett on Tubi, engaged reach, and News Corp’s video expansion
'We haven't had any CTV in our stable before, which allows us to engage with advertisers who have traditionally focused on broadcast TV and streaming services.'
by Emma Shepherd – Mar 11, 2025
News Corp Australia to highlight video, data, and engagement at D_Coded
Lou Barrett: 'The event is a bold statement of our leadership and unwavering commitment to driving client success'.
by Natasha Lee – Mar 6, 2025
Lifting the bar together: Delivering solutions in Australia’s news publishing industry
Michael Miller: 'Our competition is probably not each other anymore. We’re now seeing [our competition] as the global tech platforms'
by Mediaweek Admin – Nov 28, 2024
Mediaweek Icon Lou Barrett shares her business insights – from relationships to hiring and health tips too
Icon's health secrets: ‘I have been a massive drinker. I really don't drink much anymore. You need sleep too!’
by James Manning – Nov 26, 2024
'I feel like I'm just getting started': News Corp's Lou Barrett is inducted as the newest Mediaweek Icon
'I feel so incredibly honoured to be named an icon. It's a bit surreal actually.'
by Mediaweek Admin – Nov 22, 2024
News Corp Australia launches SXSW Sydney program for 2024
Lou Barrett hosts opening function at the new W Hotel rooftop with special guest Thelma Plum.
by James Manning – Oct 15, 2024
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