News Corp Australia has announced an exclusive partnership with Tubi, the ad-supported streaming platform owned by Fox Corporation, marking a significant expansion of News’ video strategy into the connected TV space.
The collaboration enables News Corp Australia to extend its audience reach beyond mobile, desktop, and tablet to now include connected TV screens. News Corp Australasia executive chairman Michael Miller said, “We already reach four in five online Australians across mobile, desktop and tablet. With the addition of Tubi, we can now reach all screens, connecting to even more Australians and creating new commercial opportunities for our partners.”
Michael Miller, D_Coded 2025.
Tubi has emerged as a formidable player in the global streaming market, surpassing 97 million monthly active users and streaming over 10 billion hours of content in 2024 alone. The platform boasts the world’s largest collection of premium on-demand content, with more than 275,000 movies and TV episodes, including Hollywood blockbusters, sitcoms, reality shows, nostalgic hits, and indie films.
Unlocking new advertising opportunities
News Corp’s client partnerships managing director Lou Barrett described the partnership as a pivotal moment for advertisers. “Tubi is the made-for-ads streaming service. This landmark partnership allows us to unlock new commercial opportunities for brands looking to connect with a highly engaged audience in a brand-safe environment, delivered with the same commitment to data, engagement, and outcomes that our clients have come to expect.”
Pippa Leary, D_Coded 2025.
The partnership also enhances News Corp’s advertising capabilities on connected TVs. managing director and publisher of free news and lifestyle, Pippa Leary, said, “Joining forces with Tubi means for the first time we have access to the big screen in the lounge room. Using our unique first-party data tool, Intent Connect, we can now sell targeted ads that are full screen, unskippable, with sound on. This complements our existing video ad suite that covers both desktop and mobile devices but tends to be weighted heavily during the workweek. Now with Tubi, we can reach all Australians on all screens in all formats.”
Strengthening Tubi’s presence in Australia
From Tubi’s perspective, this collaboration strengthens its presence in the Australian market. Tubi executive vice president and managing director, international, David Salmon, noted the changing media landscape and the value of the partnership. “We are witnessing a seismic shift in where and how content is being consumed. Tubi is at the forefront of this transformation, providing audiences with a premium entertainment experience that is 100 percent free. Our platform is purpose-built to help audiences find the content they love: we use sophisticated machine learning to deliver personalised experiences that make content discovery both surprising and delightful. The partnership with News Corp Australia allows us to continue growing in this important market and provides a trusted team for advertisers in Australia.”