News Corp Australia is preparing to showcase its latest advancements in video strategy, enhanced data capabilities, and the scale of its audience engagement at the upcoming D_Coded event.
The annual conference, designed for clients, partners, marketers, and digital specialists, will take place over three days in Sydney, Melbourne, and Brisbane.
The event will highlight the company’s approach to audience engagement and how it connects brands with consumers.
With live presentations led by by News Corp Australasia executive chairman, Michael Miller, and client partnerships managing director, Lou Barrett. The focus will be on providing attendees with insights, strategies, and case studies that demonstrate the relationship between deep audience engagement and effective client outcomes.
Client partnerships managing director, Lou Barrett.
“D_Coded is more than just an event for us – it’s a bold statement of our leadership and unwavering commitment to driving client success,” Barrett said.
“This year is a demonstration of proven outcomes. We will showcase how brands can leverage News’ innovative solutions to gain a strategic advantage and reinforce our position as the partner of choice.
“We will unveil our expanded video strategy and partnerships which will open up exciting new opportunities for our clients, we will show how our supercharged audience intelligence data tools will produce deeper insights and smarter campaigns, and we will deliver tangible proof that real audience engagement leads to unparalleled client outcomes,” he said.
Attendees will experience an interactive showcase featuring content, digital strategy, and commerce innovation from News Corp Australia’s content agencies and brands. The activation aims to highlight how the company integrates media, marketing, and technology to engage audiences.