Ipsos
Showing 1 - 10 of 72 results
IAB Australia warns ad measurement is hitting a data wall
The industry says better measurement will depend on shared campaign data, not another standalone methodology.
by Tom Gosby – Sep 2, 2026
EV curiosity drives 12.2 million Australians into auto content
Ipsos iris says automotive content reached 57.5 per cent of online Australians in July, led by search and EV research.
by Tom Gosby – Aug 27, 2026
News Corp Australia reaches 16.7 million Australians in July
News Corp Australia reached 16.679 million people in July, putting it 2.6 million ahead of its nearest rival.
by Tom Gosby – Aug 27, 2026
Retail media hits $200bn as ad overload threatens growth
WARC warns slowing growth and crowded retail platforms could undermine shopper experience and campaign effectiveness.
by Staff Writer – Aug 19, 2026
ESPN Australia's playbook for record growth: Local sport, global events and younger fans
A record 3.1 million uniques in June crowned it Australia's No. 1 multisport site and No. 2 publisher, Ipsos data shows.
by Natasha Lee – Aug 3, 2026
Ipsos iris: World Cup fever supercharges Australia’s digital sports audience
Ipsos iris recorded an 8.1 per cent monthly rise as major tournaments drove Australians to sports websites and apps.
by Staff Writer – Jul 21, 2026
Cost-of-living crunch sends Australians bargain-hunting online
Ipsos iris data for April shows Australians searched for cheaper insurance, groceries, rewards programs and utilities.
by Mediaweek – May 22, 2026
From pixels to people - mastering AI and empathy for brand success
Brands must master AI search while balancing human insight to build trust and long-term value.
by Jemma Lightfoot – Mar 11, 2026
Ipsos iris: Aussie sports sites and apps soared in September as finals fever gripped the nation
Australians are now spending nearly five hours each day consuming news content.
by Frances Sheen – Oct 23, 2025
Ipsos iris: 21 million Australians consume news online as The Australian surges and Daily Mail drops
Australians are now spending nearly five hours each day consuming news content.
by Frances Sheen – Sep 22, 2025
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