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Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
Social Media

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report

"Marketers need to continue to be vigilant of the impact of fraud."

by Mediaweek AdminJan 18, 2024

Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge
Social Media

Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge

Instacart enables targeted ads via Google Shopping, Meta furthers content restrictions, Nine shaking up news, Jo Koy Golden Globes backlash

by Mediaweek AdminJan 10, 2024

Australians back the Matildas on the field – and on Instagram
News

Australians back the Matildas on the field – and on Instagram

The national team’s Instagram account generated an Engagement Rate of 11.87%

by Mediaweek AdminAug 22, 2023

Instagram Australia announces IG Subscriptions will be available to all eligible creators
Social Media

Instagram Australia announces IG Subscriptions will be available to all eligible creators

Creators will be able to set a monthly price of their choice

by Mediaweek AdminJul 25, 2023

Instagram Australia launches report for brands to understand why consumers love short form video
Social Media

Instagram Australia launches report for brands to understand why consumers love short form video

"This report gives brands the insights and confidence to get started in creating short form video.”

by Mediaweek AdminJul 6, 2023

Instagram announces the expansion of its Broadcast Channels feature in Australia
Social Media

Instagram announces the expansion of its Broadcast Channels feature in Australia

Broadcast Channel is a way creators can have a casual, quick way to keep followers up-to-date

by Mediaweek AdminJun 16, 2023

Meta launches first Creator Academy event for young Australian creators
Social Media

Meta launches first Creator Academy event for young Australian creators

Creator Academy is aimed at supporting aspiring and emerging Australian creators as they navigate their journeys and careers.

by Mediaweek AdminMay 2, 2023

Instagram launches Quiet Mode and new updates in Australia
Social Media

Instagram launches Quiet Mode and new updates in Australia

Other updates include Hidden Words in recommendations, Not Interested and updates to parental controls

by Mediaweek AdminJan 20, 2023

Meta restricts advertisers' access to teenagers' data on its platforms 
Social Media

Meta restricts advertisers' access to teenagers' data on its platforms 

The only data about a teen user that will be available will be their age and location

by Mediaweek AdminJan 11, 2023

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