Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
Changes start today in US, but Australian teens will be moved into Teen Accounts within 60 days.
UK newspaper sale, ABC News boss, Kamala, Aaron Chen, MAFS, ABC cricket signing, Kane Cornes' AFL Media Awards
Lucy Ronald: "The views and followings of our Olympians show just how much Aussies are invested."
The series, which marks a major investment in original content for Instagram, was launched on Wednesday at an event held at Meta's...
“We're trying to elevate longer form conversation off platform, while acknowledging how people connect and create on Instagram."
"Even if you think no one's looking or no one cares, make content that you like."
"It's really important to think about the funnel as there are different parts of instagram for different goals."
DOBBY also spoke about working on his debut album, Warrangu; River Story, which took seven years to create.
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work...
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
