IAB Australia
Showing 41 - 50 of 111 results
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Talon Editor – Jul 15, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Editor – Jul 4, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Talon Editor – Feb 16, 2024
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
Online advertising jumps 7.8% to reach $3.732 billion in Q3 2023
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
by Mediaweek Admin – Nov 28, 2023
IAB invites industry to contribute to the script for Addy Lala and the MOOD Tea Thieves fundraising pantomime
Taking over the role of Santa is founder and chairman of Atomic 212, Barry O'Brien
by Mediaweek Admin – Nov 14, 2023
IAB Australia welcomes Domain Group and CMO Rebecca Darley to the board
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"
by Mediaweek Admin – Oct 9, 2023
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