hypetap
Showing 1 - 7 of 7 results
Influencer marketing grows up: five lessons from the inaugural AiMCO Summit
Influencer Marketing is the leading channel with the highest long-term multiplier.
by Shane Holmes – Mar 10, 2026
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026
Black Friday just stole Christmas and marketers who still bet on Boxing Day are toast
A four-month Black Friday season is reshaping Australian retail, leaving Boxing Day in the dust.
by Bryce Coombe – Nov 19, 2025
It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
by Talon Editor – Aug 21, 2025
Hypetap launches Sydney Office, appoints Shane Holmes as managing partner
Shane Holmes: 'The opportunity to lead the new Sydney office and contribute to the agency's next phase of growth is incredibly exciting.'
by Alisha Buaya – Aug 11, 2025
Beyond the scroll: The influence of influencer marketing
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
by Alisha Buaya – Apr 9, 2025
Hypetap appoints of Bryce Coombe as managing director
"We’re looking forward to him contributing to our growth and culture here in Australia"
by Mediaweek Admin – Mar 1, 2023
The leading media trade publication in Australia.
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