Hypetap announced it expanded its leadership team with the appointment of Bryce Coombe as managing director.
Coombe, a former AJF partnership client partner, will lead the Australian operations for the Melbourne-based technology-driven influencer marketing agency, reporting to founder and CEO, Detch Singh.
Singh said: “We’re delighted to welcome Bryce to our executive team. He brings a wealth of experience to Hypetap and truly understands the importance of solving business problems through the power of creativity and insight. We’re looking forward to him contributing to our growth and culture here in Australia.”
Coombe brings over 15 years of experience in the advertising and marketing industry in leadership roles with agencies such as Clemenger BBDO and CHEP Network. He was also a previous Board Member of organisations such as The Adelaide Zoo, The Country Fire Service, The Adelaide Art Directors Club and The South Australian Division of the Communications Council
Coombe said of his appointment: “I’m excited to be joining an organisation that collectively strives for excellence in their people, product and service, every single day. Detch and the team are continually setting the standard for the industry and beyond with innovative products and services, and I’m thrilled to be part of that.”
“I’m looking forward to continuing the growth achieved by Detch and Dhruv over the last nine years in delivering results for our clients, while maintaining a collegiate, nurturing and fun environment for the team,” he added.
Hypetap is Australia’s leading technology-driven influencer marketing agency and has played a key role in pioneering influencer marketing in the region. The hire follows a period of significant organic growth for the business as it positions itself for continued expansion.
Hypetap is Australia’s leading technology driven influencer marketing and content agency. Their services include strategy, planning, execution and reporting on influencer programs for brands and agencies, having played a key role in pioneering influencer marketing across the region.
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Top image: Bryce Coombe