fabulate
Showing 21 - 30 of 42 results
Fabulate’s top Aussie creators for June tap into winter comfort and self-care
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
by Tom Gosby – Jul 16, 2025
Food, fashion and family content proves popular in May: Fabulate
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
by Alisha Buaya – Jun 24, 2025
What drove engagement across social media in April? Fabulate highlights winning content styles
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual storytelling.'
by Alisha Buaya – May 23, 2025
It’s not about the death of journalism – it’s about the rise of trust, attention, and results
WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at the reasons why and what the report misses.
by Tom Cumberworth – May 15, 2025
TikTok views and engagement surges for Anthony Albanese in lead-up to federal election
Nathan Powell: 'TikTok is a central platform for reaching many of these voters and the numbers clearly show Labor and Albanese were far more effective in utilising the TikTok platform to do it.'
by Alisha Buaya – May 2, 2025
Hoozu names Fabulate as new technology provider to power influencer campaigns
Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'
by Mediaweek Admin – Apr 24, 2025
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
MAFS stars dominate March rankings for fastest growing local creators: Fabulate
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers as creators.'
by Alisha Buaya – Apr 8, 2025
Self-educational content surges in January: Fabulate
Nathan Powell: 'Perhaps it’s the time of year but January definitely saw Australians looking for self-educational content across all the platforms.'
by Alisha Buaya – Feb 26, 2025
Fabulate welcomes former GroupM executive as client service and operations director
Toby Kennett: 'Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board.'
by Alisha Buaya – Feb 24, 2025
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