Curious Nation
Showing 1 - 10 of 13 results
Send help and snacks: media leaders on surviving school holidays
'The simple answer is we don’t cope… seriously!'
by Natasha Lee – Jul 8, 2026
Mountain Dew turns new flavour launches into real-world treasure hunt via Curious Nation
Blue Razz Blitz and Typhoon launches sent Gen Z on city-wide Melbourne hunts with $2,100 in cash prizes up for grabs.
by Mediaweek – Jul 1, 2026
From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences
The real battle in experiential marketing is no longer reach versus scale - it’s presence versus performance.
by Meredith Cranmer – May 13, 2026
Curious Nation adds two hires as activation demand drives trans-Tasman growth
Christina Crawford joins as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
by Vihan Mathur – Apr 7, 2026
Petal & Pup pops up at Bondi with summer ‘passport’ experience
It celebrates summer, encouraging self-expression and giving women the confidence to feel their best.
by Vihan Mathur – Nov 19, 2025
The Sydney Morning Herald brings ‘Here’s to Reason’ to life at SXSW Sydney
The campaign invited visitors to explore common ground and the power of balanced journalism.
by Mediaweek – Oct 24, 2025
Curious Nation launches industry barometer for activations in ANZ
Curious Nation has launched the first benchmark study in Australia and New Zealand to measure the effectiveness of below-the-line activations.
by Mediaweek – Oct 1, 2025
Cathay Pacific turns retail spaces into cabin previews for Australian travellers
Steph Babin: 'By recreating a taste of the inflight journey in unexpected places, we’re sparking curiosity, building emotional connection, and allowing people to physically feel the difference.'
by Alisha Buaya – Aug 15, 2025
Wattie's puts convenience on the menu with Got You campaign
Gareth Brock: "‘Wattie’s Got You’ gave us the creative platform to reframe frozen meals as the unsung heroes of those unpredictable moments."
by Alisha Buaya – Jul 29, 2025
Meeting of the Minds: Gareth Brock and Evelyn Coklie from Curious Nation
Brock and Coklie reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jun 6, 2025
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