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Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
The research set out to compare human attention, advertising engagement and watchability on BVOD and linear platforms
VP of customer success Daniel Lyas will oversee the company's new Sydney presence
The pilot will be rolled out across various QMS formats as a world-first study into attention in OOH environments
• The global-first study is set for release later this year
• The study was by Amplified Intelligence and commissioned by Nine
• The study will examine consumer attention with television and BVOD content
