AI

77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy. 

by Alisha Buaya – Jun 7, 2024

AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

by Alisha Buaya – Jun 6, 2024

Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."

by Alisha Buaya – Jun 6, 2024

In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."

by Toby Harrison and Dan Krigstein – Jun 5, 2024

"AI won’t replace you but you will be replaced by someone who knows how to utilise AI."

by Brad Palmer – Jun 3, 2024

"Within our industry there's an anti-AI fear narrative that's been circulating."

by Tess Connery – May 22, 2024

"It will bypass some folks, it might or might not bypass strategy planners, but that's what we've developed."

by Jasper Baumann – May 8, 2024

"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."

by Caspar Yuill – May 6, 2024

"AI will transform our working lives, but we still have an opportunity – even a responsibility – to shape and guide these changes."

by Amy Shapiro – May 1, 2024

"We will be tracking who is using what form of AI and tools on our projects and our clients’ projects."

by Brad Palmer – Apr 29, 2024