The Adobe Experience Platform (AEP) AI Assistant, previewed at the Adobe Summit in March 2024, will be available for users across its applications, such as Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.
AEP allows organisations to build a single view of customers and engage them on every channel. With AEP AI Assistant, brands can now deliver value to their organisations through a conversational interface that provides a deeper understanding of data and an ability to streamline workflows.
Brands using the solution include The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, and Real Madrid.
AEP AI Assistant, which is embedded within Adobe Experience Cloud applications, can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
These capabilities are brought to life through generative experience models, which capture Adobe product knowledge and insights based on an organisation’s unique data, campaigns, audiences, and business goals.
Anjul Bhambhri, senior vice president, Adobe Experience Cloud, said: “AI assistants are driving a paradigm shift within enterprise software, dramatically lowering the barrier to entry for new use cases and also first-time users.
“Adobe is in a unique position to provide an out-of-the-box solution that can harness data to deliver insights and automation, given the scale of profiles, campaigns, and interactions already being processed through Adobe Experience Platform, including 40 petabytes of data and 5 billion edge interactions per day.”
With Content Generation and Automation, brands will be able to use AEP AI Assistant to generate everything from new customer experiences to audiences for personalisation campaigns and visualisations for data analysis.
This includes generating entire marketing assets such as emails and web pages with copy, design, and images via Adobe Firefly.
AEP AI Assistant will be able to deliver creative briefs that accelerate content production, auto-generated through existing assets such as PDFs, slide decks, and Word documents. It will also help teams bypass tedious tasks like organising data segments into folders or ensuring that AI-generated content meets brand-approved standards, the company said.
Adobe also said users will be able to access predictive insights that answer complex questions in seconds instead of days. AEP AI Assistant will also be able to recommend next-best actions such as a custom promotional offer for a specific set of customers, which can boost conversion as a result.
