AFL
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Xander McGuire lifts the lid on AFL’s media machine
Inside the AFL media machine, McGuire reveals why every word matters and why three mates decided to hit record together.
by Natasha Lee – Sep 8, 2026
Tapt Media launches daily AFL podcast Footy Fix
Tapt Media has assembled former players, journalists and trade experts for a new show running through the end of 2026.
by Staff Writer – Sep 8, 2026
Seven’s AFL audience hits 15.5 million as 7plus surges
Seven’s AFL coverage reached 15.5 million Australians, while 7plus Sport’s average audience rose 127 per cent year-on-year.
by Tom Gosby – Aug 25, 2026
McDonald’s 99c delivery ads found misleading
Ad Standards found the prominent fee claim obscured higher delivery menu prices, prompting McDonald’s to modify the ads.
by Staff Writer – Aug 18, 2026
Andrew Bogut bets big on Athoz as sports tech hits Australia
The NBA champion is backing Athoz as it signs teams across the AFL, NRL and NBL.
by Tom Gosby – Aug 17, 2026
Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers
New SCA and Seven data shows demand forms well before the click — the case for brand spend, backed by real hard numbers.
by Natasha Lee – Aug 16, 2026
ESPN Australia's playbook for record growth: Local sport, global events and younger fans
A record 3.1 million uniques in June crowned it Australia's No. 1 multisport site and No. 2 publisher, Ipsos data shows.
by Natasha Lee – Aug 3, 2026
Sydney Swans launch Round 42 with Lifeblood in M+C Saatchi campaign
Sydney Swans and Lifeblood turn Round 24 into Round 42, using AFL to spotlight Australia's need for blood donors.
by Staff Writer – Jul 27, 2026
Nobody has ever photographed the wallpaper
Brad Hampel of Seeker Agency on why sponsorship built as signage gets ignored, while moments people join get remembered.
by Brad Hampel – Jul 10, 2026
AFL teams with Dan Does Footy for creator-led Watchalong
The Ultimate Footy Watchalong 2 will stream Fremantle vs Sydney live across AFL YouTube, 7plus and Kayo Sports.
by Mediaweek – Jul 9, 2026
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