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Subway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
by Alisha Buaya – Jul 4, 2024
The Pistol wins Brandbank Group digital media account
Brandbank Group is behind Australian brands such as Seed Heritage, Commonry and Unison, as well as lifestyle brands kikki.K, Fine-Day, and Allkinds.
by Alisha Buaya – Jul 4, 2024
TV Ratings 3 July 2024: Emotions run high as MasterChef cooks battle for final immunity
Tane asked Harper to lie for him during Home & Away.
by Jasper Baumann – Jul 4, 2024
Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Amy Shapiro – Jul 4, 2024
Daniel van Vorsselen: The AI connection gap, is human empathy essential?
"AI might be efficient, but humans are sceptical."
by Mediaweek Admin – Jul 4, 2024
Marty Sheargold steps down from Triple M Melbourne Breakfast
Sheargold will continue The Marty Sheargold Show as national Afternoon Radio show and daily podcast on LiSTNR.
by Jasper Baumann – Jul 4, 2024
Patrick Doble joins iProspect as senior client partner, Melbourne
Doble joins the media agency from Sunshine Coast-based adtech startup Cartelux, where he has been the global general manager for the past four and a half years.
by Alisha Buaya – Jul 4, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024
Pivotus becomes first Australian independent media agency to partner with Scope3
The agency will use Scope3's CSP to measure and report advertising emissions for its clients, leading with the University of Tasmania.
by Alisha Buaya – Jul 4, 2024
'Trusted news brands are more important than ever': Brittany Daniel on the "bright future" of News Publishing
"News Publishing is a way for brands to engage with their audience in trusted and credible environments."
by Jasper Baumann – Jul 4, 2024
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