The Pistol has been appointed as the digital media partner for Brandbank Group to manage paid media for the Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness.
Brandbank Group is the company behind Australian brands such as Seed Heritage, Commonry and Unison, as well as lifestyle brands kikki.K, Fine-Day, and Allkinds.
The retail company manages the stores, strategy, design, manufacturing, and digital experience for the brands, implementing customer-centric strategies across its network of physical and online stores.
A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.
Natalie Motta-Reeves, Brandbank group GM, marketing and e-Commerce, said: “Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”
Natalie Motta-Reeves
Jaime Nosworthy, The Pistol CEO, said: “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.
“Its brands are brilliantly designed and carefully curated, with the customer at the heart of every offering – it’s a solid business model, and one we’re excited to strengthen and grow.”
The Brandbank Group appointment adds to the agency’s growing retail client stable, which includes UNIQLO, Purebaby and Liquor Marketing Group.
Earlier this year, The Pistol strengthened its senior leadership team with a slew of appointments. Ashley Grey and Yulia Edirisinghe were appointed as group account directors, while Julia Lake stepped up to the role of measurement lead.
See also: The Pistol appoints Ashley Grey, promotes Yulia Edirisinghe and Julia Lake
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Top image: Jaime Nosworthy