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DDB Group Sydney unveils sustainability Change The Brief Alliance initiative
Sheryl Marjoram: "This is more than just a behaviour change; it is a key strategic initiative that will run through the DNA of the agency."
by Alisha Buaya – Oct 17, 2024
The Annex unveils new corporate branding as it expands local offering and services
Mardi Caught: 'I'm excited about the next steps we are taking - moving into community management and tour marketing, alongside the recorded music services we've always offered.'
by Alisha Buaya – Oct 17, 2024
QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'
Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
by Alisha Buaya – Oct 17, 2024
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'
by Gareth Brock – Oct 17, 2024
Upfront exclusive: Foxtel Media Upfront preview and why it has extra meaning for one executive
Toby Dewar explains why visiting White Bay Power station has a family connection.
by James Manning – Oct 17, 2024
Podcast Week: Bronwyn season two, iHeart on the Podcast Ranker, Uncomfortable Growth
MIK MADE, Her Best Life, Black T-Shirts.
by Mediaweek Admin – Oct 17, 2024
Gareth Brock: Stop mistaking information for intimacy
'If brands want to truly resonate with consumers, they must evolve beyond data collection and cultivate authentic intimacy.'
by Adam Furness – Oct 17, 2024
SXSW Blog Day 3: Labelium Group takeover, QMS and Amplified Intelligence, Steve Vamos on change
‘You have to be conscious of your mindset, as it determines your ability to adapt.'
by Phil Ely and Dr. Shannon Bosshard – Oct 17, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
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